SEO is short for Search Engine Optimization or Search Engine Optimizer.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines. Orthopaedic media group will optimize your orthopedic practice website to be found under the keywords that are important to you. We will also feature in our online surgen directories that will advance you to the front page of all search engines ahead of your competitors.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
Reputation management is the understanding or influencing of an individual's or business's reputation. It was originally coined as a public relations term, but advancement in computing, the internet and social media made it primarily an issue of search results. Some parts of reputation management are often associated with ethical grey areas, such as astroturfing review sites, censoring negative complaints or using SEO tactics to game the system and influence results. There are also ethical forms of reputation management, which are frequently used, such as responding to customer complaints, asking sites to take down incorrect information and using online feedback to influence product development.
We at Orthopaedic Media Group understand how important your online reputation is to you. That is why we customize the content that is published about you on the Internet. As any succesfull marketing company will de you we put you in the a positive light and bring those results to the surface of your marketing.
SOCIAL MEDIA OPTIMIZATION: SMO
Social media optimization' (SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as social networking sites, such as Twitter, and video and blogging sites. SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.
- 1. Relationship with search engine optimization
- 2. Relationship with viral marketing
- 3. Further applications
- 4. Origins
- 5. Social network games
- 6. See also
- 7. References
Relationship with search engine optimization and ORTHOPAEDIC MEDIA GROUP
Social media optimization is becoming an increasingly important factor in search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks such as Facebook, Twitter, and Google+ to rank pages in the search engine result pages. The implication is that when a webpage is shared or "liked" by a user on a social network, it counts as a "vote" for that webpage's quality. Thus, search engines can use such votes accordingly to properly rank websites in search engine results pages. Furthermore, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search. This, coupled with increasingly personalized search based on interests and location, has significantly increased the importance of a social media presence in search engine optimization. Due to personalized search results, location-based social media presences on websites such as Yelp, Google Places, Foursquare, and Yahoo! Local have grown increasingly important. Rob Reed, founder of location-based marketing platform MomentFeed, has stated that, moving into 2013, local optimization on social platforms is now a "strategic imperative" rather than a "luxury".
While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful social media optimization.
Focus on Patients While We Maintain Your Website
Website Support & Management
Whether you are interested in outsourcing web management and web maintenance, or want the tools to easily manage it yourself, Orthopaedic Media Group's has exactly the solution you need. Our experienced tech staff can help you with the day-to-day chores of website content management and website maintenance so you can focus on your business. If you like to do it yourself, we'll set up the right content management system to makes it easy for you or your staff to update and administer your website, and provide support whenever you need it.
Premium Website Management Services Orthopaedic Media Group's full-service proactive website management services ensure that your site is properly maintained and updated. We are on-call to update content or provide development for your site whenever you need it.
Our experienced website managers make sure your data is current, run scheduled periodic checks on all internal and external links from your site, and perform updates as necessary.
If you are hosting on your own dedicated server, Intune's Web team can perform regular server maintenance and backups for you to ensure that both your server and your data are as secure as they can be.
Web Content Management If you want to take full control of editing, updating, and managing your website, you can use your own editing tools, or we can setup a customized web content management system, so you and your staff can update your site's content securely through a web browser, 24 hours a day. From blogs to photo galleries to polls to audio players to podcasts and beyond - Orthopaedic Media Group's has the tools to help you put the content you want on your site.
If you prefer, just drop us a line and we'll post your updated content, press releases, product information or anything you like, usually within minutes of receiving your request. Either way, Orthopaedic Media Group's support team is on call to assist you when you need help.
Website Consulting Orthopaedic Media Group can help you establish the best strategies for using the Internet to your advantage. Our staff has over 40 years of combined Web Consulting experience and have helped our clients generate millions of dollars in revenue with targeted websites that are built intelligently from the ground up.
Traffic Analysis Orthopaedic Media Group's web hosting packages include online reports that are informative, insightful and provide immediate feedback about traffic and audience response to your website. They'll help you to quantify your current online efforts and help plan for the future.